Which term describes the use of media to build or maintain social relationships and a sense of belonging with others?

• A. Personal Integrative
• B. Audience
• C. Social Integrative
• D. Emerging

Answer: (A)

Social integrative use of media involves using media to connect with others, maintain relationships, and reinforce a sense of belonging within a group. This fits the idea of building and sustaining social ties since the main goal is social bonding and feeling part of a community. In contrast, personal integrative use focuses on the individual’s self-esteem, status, or identity rather than fostering connections with others. The other terms don’t describe this relational, belonging-oriented function. For example, using social media to stay in touch with friends or join community groups exemplifies social integrative use.