Which term best describes pre-digital mass media that are typically one-way and have limited audience interaction?

• A. Gatekeeping and Editorial Control
• B. Surveillance and Information
• C. Traditional
• D. Conflict Healer

Answer: (A)

The main idea here is how content was filtered and controlled before digital interactivity. Gatekeeping is the editors’ and producers’ authority to decide what gets published or broadcast, while editorial control shapes how that content is presented. Together, they create a one-way flow of information with limited immediate feedback from the audience, which is exactly what pre-digital mass media operated under. While terms like traditional describe the era, they don’t capture the mechanism that produced the one-way, low-interaction nature. The other options don’t fit the concept as well, since they refer to broader ideas or unrelated notions.